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Tagged: Creative

Leveraging Big Data for Product Innovation

Posted on June 10, 2015

BY LEAPROS® Information Technology · Analytics · Creative

Identifying the desirability of new products has always been a challenge, especially so for innovation products. As Lenovo step into the fast changing PC+ era, the company feels an urge to adopt requirements on consumer insights such as faster, lower cost, and larger sample size. Social media has thus been selected as one source to test products/features to determine customer desirability; improvements on value proposition. We will share our learnings in this process on how Lenovo adopts social media data into product innovation process.

Ruoyu Bao is the head of Global Analytics Hub for Lenovo. He was a physicist by training, who also gained business acumen through strategy roles at McKinsey and Lenovo.

This presentation can also be viewed on ieondemand.com

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The Evolving Role of the CFO

Posted on December 17, 2014

BY LEAPROS® Human Resources · Creative · Leadership · Management · Performance

The Chief Financial Officer is a pivotal role in today’s modern organization, evolving to encompass far more than the traditional remit of accounting, cost management, budgetary planning and forecasting. With CFOs ranking second only to the CEO in collaborative influence within an organization, the Chief Financial Officer has become a driving force behind performance improvement through risk management, operational efficiency and business insight.

Naomi started her career in Banking before joining IBM in the UK as a financial analyst, then moving to New York as Sales and Marketing CFO in IBM’s Hardware division, before moving to the Corporate headquarters. Naomi was a Global Software brand CFO, before moving to Switzerland as CFO of IBM’s Europe Software business, and then VP Finance of IBM Europe Global Business Services. Naomi has now returned to her native UK, appointed as Vice President and CFO for IBM UK and Ireland.

This presentation can also be viewed on ieondemand.com

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It’s Time to Split HR

Posted on July 24, 2014

BY LEAPROS® Human Resources · Creative

CEOs wish HR leaders were more like CFOs. Human-resources departments obviously perform some useful tasks, but Ram Charan argues in the Harvard Business Review that it is time for the departments as they currently exist to be dismantled. Chief executives, he says, are routinely disappointed with their HR people, and yearn for a human-resources chief who can act as a trusted partner to the business, much in the way that many chief financial officers already do. His solution is to cut the department in two. The part of HR that primarily manages compensation and benefits would report to the CFO, and the other half “would focus on improving the people capabilities of the business,” and report to the chief executive. However, in this case it would be important for CFOs to view compensation as a magnet for talent, and not just another major cost, for it to work.

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Google: Grow and Engage Your User Base

Posted on May 6, 2014

BY LEAPROS® Information Technology · Creative

Sarah Karam is a Strategic Partner Manager at Google, working to grow customer acquisition for partners in creative ways. Previously she managed partnerships for shopkick, bridging the gap between mobile and physical shopping for retailers and consumers.

This presentation can also be viewed at ieondemand.com

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Creative Finance: The Benefits Of Thinking Outside The Box

Posted on April 6, 2014

BY LEAPROS® Finance & Accounting · Creative · FP&A

Many executives probably don’t think the word creative belongs in the same sentence as finance. However, in my career as a corporate finance executive I have learned that in order to add the most value to a business enterprise, in addition to mastery over the concepts and mechanics of financial reporting and analysis, the financial executive must also be able to think and act creatively. I believe that there is beauty and genius in an effective spreadsheet, ROI model, dashboard or key performance index if it simply and clearly defines, communicates or supports any critical business decision. Effective Corporate Performance management requires outside the box thinking.

Steven A. Storch is CFO of Imagem Music US. Imagem is the world’s #1 independent music publishing company and owns the Rodgers and Hammerstein Organization as well as Boosey & Hawkes, the #1 Classical Music company. Storch is a music industry veteran, starting at CBS Records in 1987. From 2004-2008 , he was CFO of Sony/ATV Music Publishing, (a joint venture between Sony and the estate of Michael Jackson) which owns the Beatles catalog. At Sony he led the acquisitions of Famous Music, the Leiber/Stoller and Bon Jovi catalogs. During his tenure, Sony/ATV doubled its global market share. Storch is a CPA and received an MBA from Rutgers Business School. He is a Certified Valuation Analyst and a guest lecturer at the NYU Clive Davis School of Recorded Music.

This article can also be seen on ieondemand.com

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