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Tagged: Marketing

Getting Your Resume Read

Posted on October 12, 2017

BY LEAPROS® Finance & Accounting · Marketing · Recruiting

In today’s job market, it’s estimated that recruiters and hiring managers spend about six to 10 seconds scanning a candidate’s resume. So it’s to your benefit to ensure your resume is both easy-to-read, as well as flexible in its format so that it can be easily customized for a specific job posting.

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Take Charge of Your Employment Brand and Stand Out

Posted on April 25, 2016

BY LEAPROS® Human Resources · Hiring · Marketing · Recruiting

A strategically tailored employment brand can be a company’s best recruitment marketing tool.

This article is brought to you by

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The Innovation Mind-Set

Posted on August 21, 2015

BY LEAPROS® Human Resources · Innovation · Leadership · Marketing

In his presentation Aleksander will draw on his experience accumulated across a number of organisational settings to talk about what he perceives as blockers and pitfalls to unlocking creativity and breakthrough thinking. He will then share his views on what we as innovation leaders can do to overcome some of these challenges touching upon mind-set, organisational set-up and tools to foster a Consumer centric innovation culture.

Aleksander is a global marketing executive and brand builder with experience in FMCG and retail.  Throughout his career at Kraft Foods, Reckitt Benckiser and Yum! he has led several iconic brands and fostered innovation at various organisational levels including a role as global head of innovation for Reckitt Benckiser’s laundry detergent portfolio.

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Is Cross-Platform Design Consistency Overrated?

Posted on April 27, 2015

BY LEAPROS® Information Technology · Innovation · Management · Marketing

Design leaders are often guilty of over-emphasizing consistency across their product experiences. Consistency has its place but it is often an easy, even lazy, message that can take the oxygen out of more important design priorities. One of the defining characteristics of internet TV is catering to a multi-device, multi-screen household. Netflix has pioneered seamless switching among very different experiences. What lessons have been learned about when not to obsess over design consistency?

Todd Yellin has enjoyed a career dedicated to film and TV entertainment. He started working at Netflix almost nine years ago. His current role as VP of Product Innovation revolves around changing the way people find great streaming content to watch over the interneton their TVs, computers and mobile devices.

This presentation can also be viewed on

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What are Diners Talking About?

Posted on December 8, 2014

BY LEAPROS® Human Resources · Analytics · Leadership · Management · Marketing · Talent

Sudeep Das will discuss how OpenTable has invested in data science to truly understand what their diners are talking about, and how this helps to create a more complete product.

Sudeep Das is a Data Scientist at OpenTable, where his main focus is on mining reviews and restaurant data to extract actionable insights and enable a personalized dining experience. Before moving into the Data Science space, Sudeep was an Astrophysicist (Princeton PhD, UC Berkeley postdoc) researching the properties of the early universe. He is an avid traveler, a food and coffee enthusiast, and always looking to learn new things!

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Orbitz: Online Marketing Optimization

Posted on March 3, 2014

BY LEAPROS® Information Technology · Marketing

Online search generally follows power law and shows a long tail distribution. With powerful search engine consumers are very specific when searching for their products. Thus the long tail cannot be ignored and in fact largely determines the success of online marketing campaigns. I will look at the long tail problem at Orbitz and how we developed the Bayesian approach and ensemble model to tackle the problem. These methods have advantage over the typical clustering of tail method and can be easily applied to search engine marketing (SEM) and other long tail problems.

Dr. Wenqing Lu is leading an Advanced Analytics team at Orbitz Worldwide – building statistical models for online marketing. Prior to Orbitz, he was at eBay working on website testing and optimization in eBay’s global Experimentation group. He started his career as a statistician in the financial industry and has over 13 years of experience in the area of predictive modeling & data science. Dr. Lu has a Ph.D. in statistics from University of Wisconsin-Madison and B.S. in Operations Research from Fudan University.

Please click the link below to view slides

This article and slide show were made by industry experts and can also be found on

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