skip to main content

Tagged: Marketing

LinkedIn: Email Marketing Targeting Predictive Engine

Posted on March 3, 2014

BY LEAPROS® Information Technology · Marketing

Modoop is a next-gen predictive modeling framework for LinkedIn email marketing, which has achieved 300% lift in terms of conversion rate for many email campaigns.  At the same time, Modoop has enabled us to complete 10 years’s workload in just 1 year.

Shaobo leads a data mining and advance analytics team in LinkedIn Business Analytics to provide accuracy targeting strategy, framework, methodologies and solutions and across online business and offline business. His expertise is to leverage LinkedIn unique data assets and weave engagement data, identity data and social network data to provide incremental business values across monetization teams.

Please click the link below to view slides

This article and slide show were made by industry experts and can also be found on ieondemand.com

Read More