Design leaders are often guilty of over-emphasizing consistency across their product experiences. Consistency has its place but it is often an easy, even lazy, message that can take the oxygen out of more important design priorities. One of the defining characteristics of internet TV is catering to a multi-device, multi-screen household. Netflix has pioneered seamless switching among very different experiences. What lessons have been learned about when not to obsess over design consistency?

Todd Yellin has enjoyed a career dedicated to film and TV entertainment. He started working at Netflix almost nine years ago. His current role as VP of Product Innovation revolves around changing the way people find great streaming content to watch over the interneton their TVs, computers and mobile devices.

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